It is the brandвЂ™s long-term commitment to helping both businesses and consumers contribute to supporting the planet with the goal of restoring 100 million trees. AsВ consumersВ become more conscious about their own actions, almost three in five (58%) believe that companies should behave in more sustainable andВ eco-friendly ways sinceВ COVID-19, with Gen-Z also leading this shift (62%).В Europeans also revealed reducing waste (39%), tackling the issue of plastic pollution in packaging and products (38%) and reducing air and water pollution (35%), as the top three issues they want companies and brands to focus on,В in addition toВ dealing with the pandemic.ДЄs part of MastercardвЂ™s overarching Sustainability platform, it established a Priceless Planet Coalition in 2020. However, changes in attitudes and actions have increased at a rapid rate as a direct result of COVID-19. The desire towards more conscious consumption has grown over the last decade.

This signals a growing trend toward eco-conscious spending and consumption amongst people who want to turn their purchases and rewards redemption into meaningful action for the planet. In fact, more than half of Europeans (52%) have become more conscious about how their actions can impact the environment than ever before, with GenВ Z and Millennials (58%) leading the charge.

New Mastercard feature enables banks to equip people with carbon footprint data and insights to help inform consumer spending and offer ways to contribute to reforestationДЎ2 APRIL 2021 | Brussels, BelgiumВ вЂ“ New research on sustainability, commissioned by Mastercard, reveals a marked increase in consumer passion for the environment as a result of COVID-19.В Over two fifths of Europeans surveyed (48%) consider reducing their carbon footprint more important now than pre-pandemic.

A large proportion of adults (83%) state theyвЂ™re willing to take personal action to combat environmental and sustainability issues in 2021.New study across 14 European countries shows the pandemic is prompting billions 1 to consider more sustainable behaviors.

Us forest carbon calculation tool